Sando said Target sees it as a category for growth, too.
“The early years lot of athleisure growth came at the expense of denim, especially as women embraced yoga pants as a lifestyle, but since then athleisure has gotten into wider categories like menswear, footwear and luxury,” Bahulkar said, noting big brands including Nike, adidas, Lululemon and Gap are investing in the category. Globally, athleisure is a $290 billion market and expected to grow to $355 billion in the next two years, Bahulkar said. Kearney, a global strategy and management consulting firm, told USA TODAY. athleisure category has grown 140% in the last decade,from $35 billion in 2010 to an expected $83 billion this year, Adheer Bahulkar, a partner and lead for specialties retail at A.T. View Gallery: Target brand: 'All in Motion' activewear brand launching January
Retail apocalypse: Macy's is reportedly closing more than two dozen stores. 'Healthy is the new skinny': Oprah and WW take motivation on road for 'Oprah’s 2020 Vision' tour 17 and in all 1,800-plus locations nationwide by Jan. The collection, with items for men, women and children, launches online Jan. “Regardless of your style, your athletic level and wherever you are at in your fitness journey, this will feel like a brand that was built for you.” “This is a brand that was created for everyone,” said Jill Sando, Target's senior vice president and general merchandise manager of apparel, accessories and home. This month, the Minneapolis-based retailer is releasing a new store-owned activewear and sporting goods brand called "All in Motion," which will become one of Target's biggest brands, company officials shared exclusively with USA TODAY. They’re off to a great start and I’ve put them in my closet already.Watch Video: The top fitness resolutions for 2020įor consumers looking to add more activity to their lives, a future Target run might help. I really look forward to seeing what Target offers with this All In Motion line and I hope they expand their golf line. Stretchy, comfortable, versatile, moisture wicking, quick dry fabric and UPF 50+…all at a super affordable price and performance that can hang with the expensive brands, can’t freaking beat it. Their 8 inch inseam helps you look less like Michael Jordan’s horrendous style and more like someone with some good fashion sense. The All In Motion shorts have the more classic looking golf style shorts with side pockets rather than the 5 pocket design. And they offer 7+ color options in both the pants and shorts, super solid.
Both the pants and shorts are lightweight and made form recycled polyester and would perform well in hot and humid weather. The 5 pocket design has become popular and has that stylish design that allows them to be comfortably worn on and off the course.
First, it has the reinforced back knee seam we see now from higher end pants that allow for extra stretch which is critical for golfers. The ever elusive affordable golf pant that is comfortable, fits well and looks great that we all search for has arrived! With Target’s All In Motion golf pan t they’ve come out with a pant that is similar to a 5 pocket Bonobos or Lululemon at about ½ or ¼ of the price. I think they are wisely seeing that their previous options were either very stale looking or not breathable enough for any climate that can be best described as sticky. I’ve always been a fan of some of their cotton polos but these are their first performance fabric golf clothes that look great, are comfortable and can be worn in hot, humid weather. With the release of their “ All In Motion “ line of polos, golf pants and shorts they are offering an amazing product at a steal of a price. Personally I’m tired of having to drop $90+ on golf pants…I mean don’t get me wrong there’s always room for a few high end pairs in my closet but having more than a pair or two is just not realistic for me. I know, not exactly who you think of when you go looking for great golf outfits, but you now need to change that mindset. I’m here today to let you in on a great freaking release from… Target. Golf needs to become more affordable to continue to attract younger players and grow, duh, and that includes what we are wearing on the course. If you read my reviews at all you already know I’m a huge fan of finding affordable golf clothes that you otherwise might overlook.
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